Tuesday, February 26, 2008

Order Fulfillment

Order management System and Multi-channel order management we are talking here as part of insurance sfa software. The goal of a multi-channel order management system is to provide a uniform customer experience regardless of sales channel, and to enable customer-service and sales representatives to view and manage orders across sales channels. Insurance agency management software or insurance software with insurance crm software and insurance sfa software helps order management system to work properly.
Today we are going to talk about Order Fulfillment.

Order fulfillment (in BE also: order fulfillment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment is used to describe the narrower act of distribution or the logistics function, however, in the broader sense however it refers to the way how firms respond to customer orders.

The first research towards defining order fulfillment strategies was published by Mather (1988) and his discussion of the P:D ratio, whereby P is defined as the production lead-time, i.e. how long it takes to manufacture a product, and D is the demand lead-time, i.e. how long customers are willing to wait for the order to be completed. Based on comparing P and D, a firm has several basic strategic order fulfillment options.

We continue our talk on Order Fuifillment in next post.

ref: Insurance Software, Insurance CRM, Wikipedia

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